Author Archives: James Parsons

What are The Components of a Step and Repeat?

Step and Repeat Parts

The Step and Repeat has subtly slipped into all of our lives. It’s pervasive, direct, and affects us on many small levels. Sounds scary, right? For those not in the know, a Step and Repeat is the banner of specifically spaced ads behind celebrities at any red carpet event. Those strafing Gold Men at the […]

How to Throw the Perfect Red Carpet Event

Perfect Red Carpet Event

Ah… the glamour and sophistication of the red carpet is almost irresistible. A red carpet event is usually thought of as formal occasion featuring celebrities, famous sports heroes, fashion models, well-known politicians or heads of state. Renowned red carpet events include the Oscars, movie premiers, sporting awards ceremonies, the Emmys, Grammys and more. The truth […]

Media Wall vs Step and Repeat vs Logo Walls

Step and Repeat Example 2

You’ve come for the nitty gritty distinctions between the step and repeat, the media wall, and the logo wall. Each one of these is a variation on the backdrops erected at the end of the red carpet for celebrities during major events, like the Oscar’s or Grammy’s, and is often a way to advertise a […]

A History of Step and Repeats In Hollywood

Step and Repeat in Hollywood

You may be familiar with the phrase “Rinse, Lather, Repeat.” But do you know about “Step and Repeats?” It is likely you have seen Step and Repeat graphics dozens of times without actually being aware that every day you are subliminally being exposed to logos, graphics and phrases that quietly promote companies, products and brands. […]